Paul Kennedy – Marketing Specialist
Paul is a Company Director and Managing Director of Kennedy Carrick Consulting. He is a highly experienced and successful C level marketing executive, having worked for PepsiCo, Foster’s Brewing Group, Lion-Nathan and numerous FMCG Companies and branded service, B2B and B2C businesses.
He has more than 25 years of marketing leadership, management and consulting experience. This experience has been in the FMCG, alcoholic beverages, luxury goods, fast food, financial services, construction and pro-sports markets. He has 15 years’ experience on the boards of private, public, advisory and not-for-profit entities and has been a Member of the Australian Institute of Company Directors since 1997.
Specialist skills includes business and marketing strategy, brand and digital strategy, new product development, negotiation, pricing optimisation, Asian business development, franchise management, talent development, mentoring, sponsorship and events and complex sales programs.
Paul has been particularly involved recently in the digital space i.e. social media, CRM, online sales and servicing, consumer communities and Big Data Analytics, for both B2B and B2C.
Paul holds a Bachelor of Commerce and Masters of Commerce degree (Marketing and Strategy) from the University of Auckland, and has also undertaken postgraduate education at Wharton Business School and Columbia Business School (Columbia University).